Czech company Mixit launches in Romania

Mixit, the Czech company that produces personalized breakfast muesli and lyophilised fruit, expanded to Romania just before Christmas, so that clients from 5 countries can now their customized muesli mix. After the Czech Republic (2010), Slovakia (2013), Poland (2014) and Hungary (2019), Mixit entered the Romanian market at the end of 2020. The expansion will help the company reach a 21% growth in 2021, according to

In Romania, will offer a range that is similar to the other markets where the brand is active. The distinctive offer of the company is the possibility to create an individualized mix of muesli, lyophilised fruit and nuts. In addition, clients may choose from a range that includes some of the brand’s best-selling products. However, the offer for the Romanian market will be extended to include chocolates, protein drinks or chocolate creams.

The company’s founders are optimistic: “Until now, we have been warmly received on all the markets, which gives us confidence that Romanians too will enjoy creating their own muesli mix or taste our other specialities’’, said Tomáš Huber, Mixit co-founder.

External expansion fuels the company’s growth. In the Czech market, the company is very well-known and generates the largest revenues (in 2020, it generated 78% of the total sales of 14,500,000 euros),but it still manages to find new target groups. Last years’ growth was due to a couple of cumulative factors: the constant addition of new products and the improvement of delivery.
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