In 2018, Farmec started a new stage in the development of the Gerovital brand, having entered the decorative cosmetics segment by launching the Gerovital Beauty range. Over the course of the year, four other ranges were upgraded and expanded with new products: Doina, Farmec Expert and Ultraresistant Treatment, Aslavital Mineralactive and Gerovital Treatment Expert, says Business-Review.eu.
“Every year we reconfirm our Romanian excellence in cosmetics and we exceed our established goals, succeeding to be closer to our consumers. The upward course in 2018 was due to several factors, such as: a new segment entry, constant portfolio upgrades, social engagement, new store openings and eCommerce processes optimization and our brand stores. These decisions resulted in very good results, consolidating Farmec’s leading position on the Romanian market,” said Mircea Turdean, general manager Farmec.
