Leroy Merlin, a retailer specializing in construction, home improvement, decoration and gardening products, closed 2025 with a turnover of approximately RON 3.7 billion, marking an increase of around 9% compared to the previous year. This growth was driven by the expansion of the store network, continued investments in digitalization and logistics, as well as by strengthening customer relationships through solutions tailored to their needs, according to Romania-Insider.com.
During 2025, the company opened three new stores, located in Mall Moldova in Iași and in the Supernova Lujerului and Supernova Pantelimon shopping centers in Bucharest, bringing its network to 25 stores across 16 cities in Romania. At the same time, Leroy Merlin continued to advance its development plans, focusing on network expansion, digitalization, omnichannel development, logistics, supply chain optimization and sustainability projects.
“2025 results confirm the strategic direction we have chosen and the trust our customers place in us every day. We continued to invest in expanding our network, enhancing the omnichannel experience and developing our teams, while remaining committed to our promise of offering quality products and services at consistently low prices. In an economic environment that continues to present challenges for consumers, we aim to remain a trusted partner for all Romanians’ renovation and home improvement projects,” said Mathieu Bauduin, CEO of Leroy Merlin Romania.
In addition to investing in business development, Leroy Merlin continued to support projects with a positive impact on local communities. In 2025, the company allocated more than EUR 1.3 million to social responsibility initiatives in the fields of education, healthcare and environmental protection, contributing to national and local projects that support the sustainable development of communities across Romania.
“2025 demonstrated the resilience of our business model and the company’s ability to generate growth in a volatile economic environment. Our priority remains the sustainable development of the company through operational optimization and the implementation of projects that create long-term value for both our customers and the business,” said Sebastian Sypien, CFO of Leroy Merlin Romania.
In 2026, the company will maintain its investment pace and continue to develop solutions that respond even more effectively to consumers’ needs. In this context, Leroy Merlin is launching the ‘Choose Smart’ product category, a specially curated selection of home improvement products that combines high quality with low prices, offering customers even greater value for money.
The new category will be available both in physical stores and online and will be supported by dedicated communication aimed at simplifying customers’ purchasing decisions and helping them easily identify products that offer the best quality-to-price ratio.
Over the past ten years, Leroy Merlin has evolved from a traditional, big-box hardware retailer into a digitally integrated, sustainability-driven global ecosystem. As the flagship brand of the French family-owned ADEO Group, the company has spent the decade between 2016 and 2026 navigating geopolitical shifts, an e-commerce revolution, and a profound change in how consumers view their living spaces.
1. The Marketplace Pivot: From Megastores to Digital Ecosystems
In 2016, Leroy Merlin’s global strategy was heavily reliant on expanding its physical footprint. Towering megastores with endless aisles of building materials were the primary revenue drivers. However, the subsequent decade forced a massive structural overhaul.
Recognizing the limits of physical expansion, the company launched its proprietary omnichannel marketplace infrastructure across its core European markets (France, Spain, Italy, and Portugal) and South America. By opening its online platforms to third-party specialized sellers, Leroy Merlin multiplied its digital product catalogue tenfold without expanding warehouse burdens, transforming its website into a “one-stop-shop” for home improvement.
Evolution of Global Strategy Indicators (2016 vs. 2026):
| Business Dimension | 2016 Strategy | 2026 Reality | Strategic Impact |
| Sales Channels | 90% Brick-and-Mortar retail | Integrated Omnichannel (Web, App, Store) | Seamless customer journey, Click & Collect domination |
| Product Supply | Curated internal inventory only | Hybrid Marketplace Model | Massive catalogue expansion via trusted third-party partners |
| Service Integration | Basic product delivery | Full-stack platform (DIY + Pro Installers) | Monetization of services, matching clients with local pros |
| Logistics Hubs | Large centralized regional deposits | Urban micro-fulfillment & automated hubs | Reduction of delivery times to under 2-24 hours |
2. Geopolitical Headwinds and Market Reshaping
The 2016–2026 decade was not without severe turbulence. The most significant test of Leroy Merlin’s global resilience occurred following the 2022 geopolitical crisis in Eastern Europe. For years, Russia had been one of the brand’s most profitable international markets, operating over 100 hypermarkets.
After initial intense scrutiny regarding its presence, ADEO eventually initiated a strategic transition, transferring the management and ownership of the Russian operations to local management in 2023. This forced Leroy Merlin to aggressively rebalance its portfolio, redirecting capital investments toward accelerating market share in South-Western Europe, South Africa, and expanding its presence in Brazil.
3. The Green Transition: Sourcing, Circularity, and Energy
At the level of 2026, Leroy Merlin’s corporate identity is heavily defined by strict ESG (Environmental, Social, and Governance) benchmarks. Over the last ten years, the company shifted from simply selling eco-friendly products to enforcing a fully sustainable corporate model.
Key Sustainability Pillars Implemented Globally:
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Responsible Timber Sourcing: By 2025, 100% of the wood and paper products sold globally achieved certified sustainable status (FSC or PEFC).
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The “Right to Repair” & Circularity: Stores established dedicated repair workshops and extensive spare-parts hubs, discouraging waste and encouraging consumers to fix appliances rather than replace them.
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The Home Energy Efficiency Hub: As energy costs spiked globally mid-decade, Leroy Merlin repositioned itself as an energy-transition advisor, offering integrated packages that include solar panels, heat pumps, insulation materials, and certified installation services.
4. Navigating the Post-Pandemic Retail Landscape
The mid-decade DIY boom—triggered by global lockdowns where home improvement became a necessity—provided Leroy Merlin with unprecedented liquidity. However, the challenge post-2024 was maintaining that momentum in an inflationary environment.
The company succeeded by investing in Artificial Intelligence (AI) for predictive logistics, optimizing supply chains to cushion price shocks for the end consumer. Furthermore, the modern Leroy Merlin store format in 2026 is highly experiential, featuring showroom concepts with Augmented Reality (AR) tools alongside standard hardware shelves.
A Decade of Adaptive Leadership
Ten years ago, Leroy Merlin was a retail giant vulnerable to the digital disruption of e-commerce monopolies. In 2026, through aggressive digitalization, bold portfolio management, and a genuine pivot toward sustainability, the company has secured its spot at the apex of world retail. By understanding that the modern consumer does not just buy tools, but seeks complete housing solutions, Leroy Merlin has successfully constructed a future-proof foundation for the decades to come.
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