Avangard Gold System, a Romanian company specialized in trading precious metals in the form of bars and coins, has recorded impressive growth in recent years, tripling its turnover in 2024 compared to 2023. The increase comes amid growing international demand for gold, as well as in Romania. The main reasons for this surge are international political instability and Romania’s proximity to war in Ukraine, according to Business Review.
Active in the financial services market since 1999, the partners of Avangard Gold System founded the company dedicated to gold trading in November 2022. In 2023, Avangard Gold registered a turnover of 31 million lei; in 2024 it nearly tripled, reaching 86 million lei. By July 31, 2025, Avangard Gold’s turnover had already reached 85 million lei, and according to estimates, the company will close the year with 200 million lei.
The company operates 30 locations providing financial services such as exchange and Money Gram Transfer, of which 7 premium locations are dedicated to trading gold bars and coins and purchasing gold in any form – old or worn jewellery, gold fragments. The locations are in Bucharest, Ploiești, Pitești, Piatra Neamț, Arad, Alba Iuli, and Drobeta Turnu Severin – with the exception of Drobeta Turnu Severin, all other locations are inside shopping centres and are open Monday to Sunday. The physical presence in the gold market is complemented by online sales.
“In difficult times, people turn to safe investments, and for millennia, gold has proven to be the safest investment. We observed increased demand for gold during the Covid-19 pandemic, but the outbreak of the war in Ukraine in February 2022 accelerated this trend. Central banks increased gold purchases in response to the invasion, and demand remained at high levels in 2024, exceeding 1,000 tons of gold, representing over 20% of total global demand. The price of gold has risen steadily, increasing by 28% in 2025 compared to the previous year, surpassing USD 3,300/oz. According to the World Gold Council, global gold demand reached 4,760 tons in 2024, the highest level since 2011. Furthermore, the World Bank estimates that gold prices will remain, during 2025–2026, about 80% above the 2015–2019 average, supported by strong institutional demand. In 2024, gold had a return of 40%, and in 2025, so far, the return has been 25%. It is clear that, worldwide, including in Romania, gold has been perceived and used as an instrument of financial stability.” Explains Daniel Văduva, Partner Avangard Gold System.
Industry data shows that in Romania, in the first half of 2025, gold sales grew by over 50%. The volumes of gold purchased by the population have nearly doubled in the last five years, confirming Romanians’ preference for safe investments.
“This trend is driven by the spectacular increase in interest for small bars of 1g, 2g, 5g, 10g, 20g, 50g, 100g – a relatively new market in Romania, emerging with the COVID-19 pandemic and accelerated by recent economic and geopolitical events. The psychological reasoning behind purchasing small gold bars is that, in case of danger, people can take with them something very valuable, lightweight, and compact. Our company is the exclusive partner of METALOR refinery, one of the largest refineries in the world, with over 180 years of tradition, and the products traded are gold bars (999‰ purity, 24K) available in weights from 1g to 1000g, silver bars for investment, gold and silver coins from the Austrian Mint such as Franz Josef Ducats and Vienna Philharmonics. The products are certified and protected by Bullion Protect® technology, which allows authenticity verification, and benefit from the special tax regime provided by Article 313 of the Fiscal Code, according to which 24K gold bars and gold coins of purity equal to or greater than 900‰ have a special trading regime, and no VAT – 19% of the price – is charged upon purchase”, says Daniel Văduva, Partner Avangard Gold System.
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