On May 31, just before everyone in Romania went on holiday courtesy of Children’s Day and Pentecost celebrations, Electric Castle launched a unique campaign to attract tourists from Barcelona, www.TouristsGo.ro.
Electric Castle, the music festival located in the commune of Bonțida, near Cluj-Napoca, presents itself as an alternative to over-tourism and the crowds of tourists in Barcelona and other major cities in Europe, according to Business-Review.eu.
Electric Castle has launched TouristsGo.Ro, an initiative through which tourists currently overwhelming the streets of the metropolis can discover equally interesting alternatives just a 3-hour flight away.
“Tourists Go Home”, “Dear Tourists, Please Leave”, “Tourism Kills the City” are just a few of the messages with which a tourist is greeted on any street in Barcelona. The organizers of Electric Castle are transforming the negative connotation by adding www. at the beginning and .ro at the end of each message. This way, they become web domains redirected to www.TouristsGo.Ro, which presents alternative destinations, either directly to the festival itself or to Cluj, the Apuseni Mountains, or other areas in Transylvania.
Hundreds of such graffiti messages from Barcelona have been adapted in recent days. The initiative has caught the attention of locals, and over 50 partner locations (restaurants, bars, cafes, hotels) have joined the campaign by displaying the festival’s proposed messages (video). Moreover, on www.touristsgo.ro , locals can find suggestions for actions through which they can get involved in the campaign.
Read more HERE
