Romanian lender Banca Transilvania sees 19% increase in its brand value

Romania’s biggest lender – Banca Transilvania (TLV) – recorded a 19% increase in its brand value in the last year, to USD 441 million, according to Romania-Insider.com.

The Cluj-Napoca-based group thus went up to 302 in the Brand Finance Banking 500 ranking for 2021, from 339 last year.

Only one other Romanian bank is present in this ranking – BRD, the local subsidiary of French group Societe Generale.

BRD’s brand value is currently estimated at USD 193 mln, down 17% compared to last year, placing it 470 in the ranking.

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