The MagiCAMP Association, founded by former health minister Vlad Voiculescu and journalist Melania Medeleanu, raised EUR 200,000 through a text message donation campaign, in just three weeks, in November 2017.
The MagicHome project benefited from a highly-visible media campaign, where local stars but also regular people sat for one hour in a chair next to an empty bed in a small hospital room set up at an art gallery in downtown Bucharest, showing their support for the parents of children with cancer.
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