BT sees huge leap in Brand Finance Banking 500 ranking

By
Transylvania Today
-

Romania’s leading financial group Banca Transilvania (BT) climbed 100 places in the Brand Finance Banking ranking, to 339, as it recorded a 53% increase in brand value, to USD 370 million, according to Romania-Insider.com.

With a 20% increase of its Brand Strength, BT has marked the sixth-steepest improvement, Ziarul Financiar reported. The improvement came against the banking sector enjoying a rather problematic reputation.

“Banking brands continue to struggle to earn the respect of consumers, taking joint last place globally for overall reputation, alongside telecoms (6.2/10). Banks generally score poorly for trust, and are not seen as especially innovative or delivering good value,” Brand Finance commented.

“Banca Transilvania climbs 100 positions in the ranking to 339, on the wave of organic development and consolidation of Bancpost acquisition. Compared to last year, Banca Transilvania is in the top 10 globally as a growth rate of brand value and strength – with a 53% increase in brand value, up to USD 370 million, and entering for the first time in the «triple- A» with the brand strength index (AAA-),” according to Brand Finance.
Read more HERE

Comments

comments

Related posts:

  1. BT seeks to buy back own shares for 60 mln lei
  2. CFO, deputy-CEO lower stakes in Romania’s Banca Transilvania
  3. Romania’s Banca Transilvania extends share repurchase programme
  4. Global football star Leo Messi features in new Banca Transilvania advert

RELATED ARTICLESMORE FROM AUTHOR