Ford emerges as second brand on Romanian car market

The market share of Ford on the Romanian car market (including passenger cars and commercial vehicles) reached 8.58% in 2019, and the number of registrations reached 16,168 units, the company said in a statement released last week, according to Romania-Insider.com.

The U.S. car producer, which operates a factory at Craiova, in southern Romania, was thus the second-largest player on the market (after local producer Dracia), the largest foreign brand, and the leader of the commercial vehicle segment.

On the passenger cars segment, Ford held a market share of 7.39%, slightly higher compared to 2018.

The best-selling models were Focus, EcoSport and Kuga.

The company holds a robust 15.85% market share in this segment, helped by the sales of the Transit, Transit Custom and Ranger models, all of them market leaders in their segments.

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