L’Oreal opens its first online shop in Romania

French cosmetics producer L’Oreal opened its first online shop in Romania for the Kiehl’s brand, according to Romania-Insider.com.

The kiehls.ro shop is an important step in the company’s strategy to expand on the local e-commerce market, where it has been present for five years through partner-shops.

About 30% of the online population in Romania shops online and e-commerce represents some 5.6% of the total retail market. On the cosmetics segment, online sales represent some 7.9% of the total sales, according to L’Oreal.

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