Friesland Campina Romania has switched the packaging of 14 of its fresh milk products to Pure-Pak Sense cartons, commencing in June 2024. The relaunch of the fresh milk products, including seven varieties from the Napolact brand marks major milestones and leaps forward in efficiency, quality, and sustainability for the dairy, according to elopak.com.
Friesland Campina invested in the new filling line at its manufacturing plant in Cluj-Napoca, Romania, installing the latest Shikoku M21 machine from Elopak, which features the highest hygiene levels for extended shelf life.
The fresh milk products from Friesland Campina Romania previously filled in other carton formats are now packaged in 1 litre Pure-Pak® Sense cartons with easy folding and unique grip features and wave top fin design. The dairy matched the significance of the investment and the move to gable top cartons, with its first major rebranding in a decade.
The most popular dairy brand in Romania, Napolact, has undergone a complete rebranding and relaunch across over 70 products, including milk, cheese, yoghurt, kefir, butter, cream, and buttermilk.
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