Romanian startup Nordensa – the world’s first platform that allows fans to financially support the careers of young football talents – has secured a total investment of 1.65 million euros in its latest funding round. The new funds come from several investors, including Vertical Seven Group, Cabrio Investment, DMA Development, David Lumby, Lasse Vibe, Emiliano Marcondes and Mads Davidsen, according to Business-Review.eu.
Launched in 2022 by entrepreneur Adrian Docea, Nordensa aims to reach unicorn status in less than 3 years, offering fans around the world the first real way to get involved in their favorite sport. The next investement round is anticipated for the end of this year, when Nordensa will offer investors a 20% stake in the company’s assets.
After installing the app and creating a free account, football fans can browse the platform for a list of young footballers selected by Nordensa’s scouting team, then support them by purchasing as many shares as they want, at a price of 30 euros per share. The number of shares available depends on the estimated costs for a “trial,” i.e., the testing and recruitment period by clubs, which will cover visa acquisition, transport, accommodation, and expenses, as well as counseling and assistance provided by world-class experts.
So far, of the 5000 users who have downloaded the app, more than 10% have already supported one or more athletes, with amounts ranging from 30 to over 300 euros. As the number of athletes registered on the platform increases, Nordensa anticipates a growth of several thousand supporters in the coming months.
To date, Nordensa has partnered with over 20 football clubs and academies in Europe, North America, and Japan, including notable names such as Real Zaragoza, Standard Liege, Flyeralarm Admira, Dinamo Bucharest, Dinamo Tbilisi, ETO Gyor, DAC, and Kawasaki Frontale. In the near future, the Nordensa team will invite a large number of talented athletes to Europe for the recruitment process, some of whom will sign contracts with partner clubs at the end of the period.
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