Aro Palace signs Letter of Intent for first Hyatt flagship hotel in Romania

Aro Palace SA announces the signing of a Letter of Intent with an affiliate of Hyatt Hotel Corporation for the potential inclusion of Aro Palace Hotel into the international portfolio of Hyatt-branded hotels.  The property is expected to be operated under the name “Hyatt Regency, Aro Palace Brasov”, according to The Diplomat.

“We are delighted to take the first step towards joining the Hyatt family and bringing their world-class hospitality standards to Romania,” stated Attila Joós, CEO of Aro Palace S.A. “Merging Hyatt’s global brand excellence with our deep understanding of the local culture and traditions will enhance our ability to attract guests from around the world and leverage their experience.”

“Aro Palace takes an important step in the strategy defined to elevate this renowned asset from our portfolio. Among all top hospitality brands we considered, Hyatt is undoubtedly the top choice, and we are eager to embark on this journey together.”, said Radu Roșca, CEO of Transilvania Investments, the investment fund that controls 85% of Aro Palace shares.

Established in 1939 in Brașov, Aro Palace Brasov features 189 guest rooms and suites and a further 67 executive rooms and suites, a spa, bars, and business lounges. The hotel is a premier choice for visitors in the area due to its location which offers a 360-degree perspective on the historic centre of Brasov.

Aro Palace company is listed on the Bucharest Stock Exchange under ARO. The company portfolio also includes Capitol Hotel, a 180-key hotel with conference facilities, and 2 restaurants undergoing a radical restructuring process which will open its doors for guests at the end of 2025 under the Mercure Brasov Centre brand.

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