Banca Transilvania launches Premium Banking, a business segment that offers services dedicated to people with savings or investments between 75,000 and 200,000 euros at the bank and in BT Financial Group companies, respectively with monthly income of at least 10,000 lei, received in a BT account, according to MarketScreener.com.
Premium Banking is initially aimed exclusively at customers in Bucharest, and from next year it will be available in the areas of the country where there are most BT customers with this profile.
Banca Transilvania also changes the threshold for the Private Banking niche from EUR 100,000 to EUR 200,000. BT now has almost 4,500 such clients, with savings and investments of over €2 billion.
Oana Ilaș, Deputy General Manager Retail Banking, Banca Transilvania: “BT’s Private Banking business has strengthened year on year, both in terms of number of clients and value of assets. The growth is coming from our clients as well as from outside, from people who are looking for diversification and choose Banca Transilvania. With the launch of the Premium Banking business segment, we are offering clients a personalised approach and a financial path leading to Private Banking.”
Anca Crăciun, Head of Private Banking, Banca Transilvania: “The investment profile of our Private Banking clients has changed significantly in recent years, also thanks to the BT Group’s investment options. We have noticed that the preference for savings instruments has shifted from deposits and government securities to alternative products, such as investment funds and the Romanian and international capital market. 1 in 3 Private Banking customers has an account on the capital market, through BT Capital Partners. The Premium Banking segment came naturally to Banca Transilvania’s portfolio. We strongly believe in a personalised approach, with complementary products, and for Premium Banking clients we have built a team of professionals with specific skills.”
Private Banking and Premium Banking customers have dedicated account managers, customised products and services, preferential rates, fast financial solutions and remote banking options.
Two BT offices, in Bucharest and Cluj-Napoca, are dedicated to working with Private Banking customers, and exclusive services are also available in Brasov, Constanta, Iasi, Oradea, Sibiu, Timisoara and Targu-Mures. Premium Banking customers have four BT branches in Bucharest.
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