Serial entrepreneur and business angel Grégoire Vigroux, along with former KPMG senior tech consultant Diego Roy de Lachaise and former Apple executive Zsolt Kadar, have launched bonapp.eco, a mobile application that aims to combat food waste, connecting consumers with retailers to sell food that is close to expiration date. The food is sold to consumers at a discount of 40% to 80%, according to Business-Review.eu.
The application is available on iOS and Android. Food is bought by card, via the app, through a network of 35 affiliated partners in Bucharest to date, including supermarkets, hypermarkets, restaurants, shops, bakeries, coffee shops and hotels. Expansion to other cities in Romania is planned for Q1 2022, while roll-out across Eastern Europe will start in Q2.
Bonapp.eco team estimates the market potential for its application at 5 million users in Romania alone. The typical user profile is an urban dweller who has a bank account and wants to buy quality food while saving money. “The world wastes 40% of its food supply, according to the WWF. Food waste alone accounts for 10% of all global greenhouse gases. On top of exacerbating climate change, food waste also causes retailers significant losses. In Romania alone, about 5 million tons of food are thrown away every year – in a country where food is expensive. Romanian consumers devote almost 40% of their budget to food and beverages! bonapp.eco is turning these environmental, economic and social challenges into a sustainable business opportunity to the benefit of everyone. Our solution is a win for consumers, a win for food retailers and a win for the planet,” says Grégoire Vigroux, co-founder of bonapp.eco.
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