Colliers: The hotel market could begin recovery in the second half of 2021

The hospitality industry was amongst the first industries affected by the coronavirus generated crisis, and it will be amongst the last sectors to recover. The road to recovery involves learning how to make the hotel experience a safer one and this year will bring fresh trends in the hospitality area – a concentration on minimizing food waste, care for green buildings and sustainability and locally produced products and a proactive interest for smart devices planned to diminish energy consumption are just a few trends intended to shape a more sustainable future starting 2021, shows the 2020 annual report released by Colliers and quoted by Business-Review.eu.

Considering the market history before the pandemic period, Colliers consultants are optimistic about the capacity of the market to recover and that the investors’ interest in this market will again come back in time (though the next few years will certainly prove difficult ones). Some developers continued their hospitality projects and found ways to negotiate with the financing banks, highlighting long-term confidence in this market from financially robust market participants. Such examples are Moxy hotel, opened in July 2020, in the Old City Center by Apex group, and Ibis Style City Center, of 150 rooms, located in Stirbei Voda street, opened by Dentotal in collaboration with Accor hotels in June 2020.

Even during pandemic, the novelty of a brand, the attractive design or a good balance between quality a price attracted an occupancy of 30-40% during the last quarter of 2020. In terms of future pipeline, there are still few hotels in the pipelines and the brands are still looking for good locations to affiliate. For example, Accor chain signed a new management agreement with Alexandra Residence Designed for construction of a new hotel under Ibis branding, including 144 rooms, SPA and an event center of 1,000 sqm.

By the end of 2021, Colliers consultants are expected to see the opening of Ibis Airport (85 rooms) and the new luxury hotel Autograph Collection in Bucharest’s Old Town (217 rooms), as they are in an advanced stage of development. Other projects on the radar include a new lifestyle brand, under the Accor umbrella (c. 100 rooms) or Corinthia’s Grand Hotel du Boulevard (50 rooms) or the reconversion of Oscar Maugsch Palace, recently sold by BCR to a group of investors in the hospitality industry, who are expected to announce their strategy in the near future.

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