dEpurtat.ro, the largest online store dedicated exclusively to women’s footwear, ended 2020 with a turnover of 4.2 million euros, registering increases of 15% in revenues from online sales. For 2021, the company aims to expand onto two new international markets, says Business-Review.eu.
2020 has changed the share of revenues generated by the turnover of the local brand dEpurtat, supporting the vision of regional development through active online stores in Eastern Europe. If at the beginning of last year, the two offline stores were on the rise, generating 20% of the company’s revenues, at the end of 2020, their share decreased to 5%, amid changes due to the pandemic context. Although the fashion segment suffered in the first half of the year, dEpurtat.ro ended 2020 with a turnover equal to that of the previous year.
The closure of physical stores, the distancing measures and customer caution in purchasing were some of the factors that slowed our growth in 2020. However, the public’s focus on online shopping was reflected in the number of customers and revenue registered on dEpurtat.ro, where we had an increase of over 15% compared to 2019, said Nicolae Slav, founder and general manager of dEpurtat.ro.
Product accessibility, a saving solution
Most purchases were for sport and casual collections, and the most dynamic cities in terms of orders were Bucharest, Cluj-Napoca, Timisoara, Constanta and Iasi.
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