As countries compete for investments, talents and new markets for their companies’ products and services, nation brand matters, according to Business-Review.eu.
Romania loses two places in the ranking of the most valuable brands in the country.
Romania is overtaken in the ranking by Portugal and Pakistan, both countries with an advance of 5 positions, to 43rd place and 48th place, respectively. Hungary climbed two positions, to 50th place, after two years in which it stagnated.
The top 100 most valuable nation brands in the world have suffered a monumental loss to their brand value because of the COVID-19 pandemic, amounting to US$13.1 trillion, Brand Finance reports.
2020 has put the nations of the world to the test – from the economic impacts of COVID-19 on nations’ GDP forecasts, inflation rates, and general economic uncertainty, to diminished long term prospects. The Brand Finance Nation Brands 2020 report estimates that the total brand value of the top 100 nation brands dropped from US$98.0 trillion in 2019 to US$84.9 trillion in 2020, with almost every nation feeling a significant impact of the health crisis on their respective economies.
The US continues to lead the brand value league, followed by China, Japan and Germany. China continues to close gap behind long-standing leader US, brand values US$18.8 trillion and US$23.7 trillion respectively.
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