Business Review: Romanian market ready for new delivery startups

As the market for delivery services hit the EUR 1 billion mark in 2019, the industry is going through a series of challenges triggered by the ongoing coronavirus epidemic. Delivery platforms, some operated by startups, have relieved some of the pressure on firms that were worst hit by the lockdown orders, especially in the food business. Players are gradually adapting to the new market demands generated by the medical crisis, and new delivery startups might enter Romania going forward, according to

Just in the past few months, the Uber Eats delivery platform left Romania, e-commerce player eMAG launched its quick delivery service Tazz, and ride-haling startup Bolt launched its food delivery service in Bucharest as well as a separate delivery service for companies. Some of these deals have been shaped by the coronavirus crisis, which is already starting to change the way in which Romanians choose to work, shop or spend their free time.

Globally, the on-demand food ordering and delivery market recorded two major deals that had an impact on both the European and the US markets. Just Eat Takeaway, which is also present in Romania, took over US-based Grubhub in a USD 7.8 billion merger, while Uber bought online food ordering company Postmates for USD 2.65 billion.

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