Romanian Banking institution Banca Transilvania released today a 20-second ad featuring Argentinian star Lionel Messi. The spot promotes a MasterCard credit card issued by BT and shows the footballer joyfully paying with it in a store and making online transactions while comfortably sitting on his couch. The spot is also set to feature on Romanian TV networks, according to Business-Review.eu.
“Maybe you didn’t believe, but this is for real. Messi just got his STAR Card from BT and pays everywhere with it. Uninterrupted shopping sprees all the way!” The description of the video posted on Facebook reads in Romanian.