Global football star Leo Messi features in new Banca Transilvania advert

Romanian Banking institution Banca Transilvania released today a 20-second ad featuring Argentinian star Lionel Messi. The spot promotes a MasterCard credit card issued by BT and shows the footballer joyfully paying with it in a store and making online transactions while comfortably sitting on his couch. The spot is also set to feature on Romanian TV networks, according to Business-Review.eu.

“Maybe you didn’t believe, but this is for real. Messi just got his STAR Card from BT and pays everywhere with it. Uninterrupted shopping sprees all the way!” The description of the video posted on Facebook reads in Romanian.

One of the best footballers of all time, Messi, a six-time Ballon d’Or winner, is not the first sportsperson to promote Banca Transilvania, with Romanian Tennis player Simona Halep, a Wimbledon and French Open winner, also featuring in ads of the Romanian bank, including giant billboards in Times Square, New York.
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