Members of the Royal Family of Romania honour a tradition that began since the founding of the Dynasty in 1866. They promote the interests of Romanian companies and from the Republic of Moldova, just like the members of the four royal generations who succeeded the Romanian Throne have done.
One of the most effective instruments for promoting the interests of Romanian companies is represented by the economic missions organised under the High Patronage of some members of the Royal Family of Romania.
The Kingdom of Jordan, a land of opportunity
The last of these missions took place in April 2018 in Jordan. Dozens of Romanian and Jordanian companies participated in the largest economic forum in the history of relations between Romania and the Hashemite Kingdom of Jordan. 60 Romanian companies and 75 Jordanian companies were represented at the Romanian-Jordanian Economic Forum, organised in Amman under the High Patronage of His Majesty Margareta, the Custodian of the Romanian Crown and his Royal Highness Prince Radu of Romania.
The Economic Romanian – Jordanian Forum in Amman has brought together companies in the field of agriculture, food processing, energy and tourism. There were also important companies in the field of industrial park management, green energy production, IT and scientific research. From Romania, the largest delegation was the one from Cluj, accounting for 28 persons. His Majesty Margareta, the Custodian of the Romanian Crown, emphasized the relationship of trust between the Romanians and the Jordanians.
“Economy and education have always been key aspects of our diplomatic relations. In addition to cooperation in this area, my country and Jordan have developed a privileged partnership over the years in the field of scientific research, health, security and technology. Our relationships have always been based on friendship, trust, respect, and – I am happy to say – much affection,” said Her Majesty Margareta of Romania.
A surprise was the speech by the Jordanian Minister for Political and Parliamentary Affairs, His Excellency Musa Maaytah. The Jordanian Minister confessed that this was his first official speech in Jordan delivered in Romanian. “There are over 12,000 Jordanian graduates from Romanian universities. There are also over 2,000 mixed families. The Ambassador of Romania to Amman is one of the few diplomats accredited in the Hashemite Kingdom of Jordan who can go to any Jordanian city and find there people with whom he can speak in his own language,” the Jordanian minister said.
The forum organised in the capital city of Jordan was attended by representatives of the Romanian Parliament, Cluj County Council and Romanian universities and clusters. The representatives of the companies had many bilateral meetings, and the Romanian businessmen visited several Jordanian factories operating in the food and photovoltaic panels production field. The next edition of the Romanian-Jordanian Economic Forum will take place in Romania, in Cluj-Napoca or Bucharest.
The Transylvanian delegation, organised by Transylvania Today, a magazine under the High Patronage of Prince Radu of Romania, was led by the two vice-presidents of the County Council, Istvan Vakar and Marius Mînzat.
This mission started to produce the first tangible results. A travel company in Cluj, Wens Travel, has managed to conclude a partnership with Jordanian tour operators that will stimulate the development of bilateral relations in this field. There are also many cases where Romanian companies manage to identify different opportunities to invest abroad. These economic missions carried out over the years have produced many concrete results: a German company has invested over 10 million euros in a factory producing metal components for the automotive industry, another German company has invested in the creation of a production centre software in Bălți in Moldova, and a Cluj infrastructure company has already invested in Chișinău, the Republic of Moldova. Long-term partnerships have also emerged: the Porsche Group software division has partnered up with the StarNet Group, a software company from the Republic of Moldova.
Economic missions in Moldova and Germany
These businesses are the consequence of the economic missions organised since 2016 under the leadership of His Royal Highness Prince Radu of Romania. In the spring of 2016, a delegation of businessmen from Transylvania took part in an economic, academic and cultural visit held in several Moldovan localities. In Chișinău, the representatives of the Cluj companies met with business partners, as well as government officials and public authorities. The delegation led by His Royal Highness Prince Radu of Romania met with the Deputy Prime Minister of the Republic of Moldova, the Minister of Agriculture, the Mayor of Chișinău, and the leadership of the Northern Development Agency in Bălți. The business delegation also visited other towns, such as Regina Maria or Purcari, the latter known for its vineyard.
An official visit to Germany, Dusseldorf and Neuss took place in the autumn of 2016. Transylvanian businessmen met with representatives of the chambers of commerce and industry of the two cities, as well as representatives of the Dusseldorf Stock Exchange. In addition to the Cluj companies, the Romanian Government was represented at this visit by the Vice Prime Minister, the Minister of Economy, the Minister of Foreign Affairs, State Secretaries, as well as Romania’s Ambassador to Germany, His Excellency Emil Hurezeanu.
In the autumn of 2017, the Trilateral Royal Business Conference took place
in Cluj-Napoca under the auspices of His Royal Highness Prince Radu of Romania. The event brought tog
ether companies from Romania, Germany and the Republic of Moldova, who tried to identify new opportunities for economic cooperation. The manifestation was hosted by the University of Agricultural Sciences and Veterinary Medicine at the “King Michael I” Institute of Life Sciences.