Romania’s eMag expects over 500 mln lei (105 mln euro) in Black Friday sales

Romanian online retailer eMag said it expects to sell over 3.5 million items worth a total of 500 million lei ($116 million/ 105 million euro) to Black Friday shoppers on November 15, according to

Sales will be supported by a 3 million euro ($3.3 million) investment in servers, hosting and cloud services, eMAG said in a press release.

Also, the couriers eMAG has contracts with have invested some 30 million euro in their logistics centers, auto fleet, technology and lockers.

Last year eMag booked 460 million lei in Black Friday sales.

Black Friday, the shopping day immediately after the US holiday of Thanksgiving, which retailers consider to mark the start of the Christmas shopping season. This year, Black Friday falls on November 29 in the U.S.

eMAG is currently present with 15 showrooms in Bucharest, Timisoara, Constanta, Iasi, Ploiesti, Craiova, Galati, Pitesti, Cluj-Napoca, Brasov, Sibiu and Oradea.

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