Romanian lender uses Morgan Freeman’s voice for new ad campaign

Banca Transilvania, the second-biggest lender in Romania by asset value, and Visa have launched a new ad campaign for the promotion of electronic payments, in which the “star” is the unmistakable voice of famous actor Morgan Freeman, according to Romania-Insider.com.

Several Romanians appear in the new ad, including radio DJ Mihai Dobrovolschi and communication strategist Dragos Bucurenci, but they all speak with the voice of Morgan Freeman.

The new ad campaign is currently available online but it will also enter the TV in the coming period, Sergiu Mircea, marketing director Banca Transilvania, told Paginademedia.ro.

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