Romanian lender Banca Transilvania unveils new brand identity after 13 years

btBanca Transilvania, the third-biggest lender in Romania in terms of assets, presented its new brand identity on Thursday, September 15. This is the first major re-branding process the bank undergoes after 13 years, says Romania-Insider.com.

This is the second rebranding process in BT’s history, after the one in 2003. The logo has been redesigned, and the color scheme – yellow, red and blue – completes Banca Transilvania’s new visual language. The Cluj-based bank thus emphasizes its identity as a Romanian bank focused mainly on Romanian entrepreneurs, red, yellow and blue being the colors of the Romanian flag.

BT’s new brand identity preserves the elements that have made it visible, attractive, and popular in the past: the shield – as the logo’s graphical element, BT yellow, and Zânul (the Fairy Man), a character that renders the bank’s communication unique and friendly.

“Banca Transilvania continues its development and consolidation phase and the newly launched brand concept reaffirms our identity:  a Romanian bank and local champion, that shows respect, dedicates passion, and embraces innovation in the support provided to the Romanian entrepreneurial initiative, from vision to fact,” said Horia Ciorcilă, Banca Transilvania’s Chairman. Ciorcila is also one of the bank’s founders and significant shareholders.

 

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